Mealtime Hero Viral Video

Nearly two years ago Zander and I were asked by Lunds & Byerly's to create a superhero character for their Mealtime Hero campaign. The campaign launch coincided with the revamp of their Golden Valley Byerly's store, and they printed some life-size cardboard cut-outs of our character for the grand opening event.

Here's a small jpeg of the cut-out as well as a screencap of the online comic we produced:





Today I stumbled upon a youtube video showing another aspect of Byerly's campaign -- a surprise in-store musical put on by U of M opera students. Quick eyes will spot our cut-out at 0:07 and also at the end of the video. For those of you with slow eyes, here are some screencaps:





And here's the full video, for your viewing pleasure. Turn up your speakers:


To date, this is the most musical theater I have ever been a part of.